Guest Segmentation

Designing Resort Amenities Around Guest Segments and Stay Length

by
Designing Resort Amenities Around Guest Segments and Stay Length

A resort can have an impressive list of amenities and still miss what guests actually need. A family staying seven nights behaves very differently from a couple visiting for a weekend, while a wellness traveler may build the entire trip around activities that another guest never uses. Designing Resort Amenities effectively therefore starts with understanding … Read more

Measuring Dining Frequency and Spend Across Hospitality Guest Segments

by
Measuring Dining Frequency and Spend Across Hospitality Guest Segments

A restaurant can have two guests who spend exactly $100 tonight but represent completely different long-term opportunities. One may be visiting for the first time, while the other returns twice a month, brings friends, and regularly orders premium beverages. Measuring Dining Frequency and Spend gives hospitality operators a clearer way to understand those differences. By … Read more